— SANTA CRUZ COUNTY VOTE —
Working families, students, and local workers are already stretched to the limit. Raising local sales taxes to 11% drives up prices on everyday necessities for every neighbor across Santa Cruz County.
The True Cost
This sales tax hike will hit household budgets where it hurts most: everyday necessities.
Grocery Bills Soar
Pain at the Pump
Local Business Owners Suffer
Measure E will raise prices on food, making it harder for families to put meals on the table.
Expect higher costs for gas and transportation as this regressive tax affects every commute.
Small businesses will pass on increased costs, slowing local economic growth and job creation.
Financial Facts
The Real Impact on Your Budget
$500+
Annual Tax Hike
0%
Spending Oversight
70%
Voters Oppose
Our Campaign Pledge
Accountability First. No Blank Checks
We demand fiscal responsibility from local government. Vote NO on Measure E to protect our community.
Your voice makes a difference. Request a yard sign or volunteer today to stop this tax hike.