Santa Cruz County Residents and Community Leaders
A 10.25% sales tax drives customers away to neighbouring cities and online stores. Small businesses like mine are already struggling with high overhead.
Marcus V. — Small Business Owner, Downtown Santa Cruz
Working families and students are already stretched to the limit on housing and groceries. Adding tax onto every purchase hurts those who can afford it least.
Elena R. — Watsonville Resident & Community Advocate
We need smart budget management, not another tax increase on working parents. I proudly endorse NO on Measure E.
David K. — Local Craftsman & Resident, Aptos
This tax is the straw that will break the camel's back and we are drawing a line in the sand with our strong NO!
Kris Hurst — Resident of Santa Cruz County
NO MORE TAXES... AUDIT INSTEAD.
Gayle Bradshaw — Resident of Santa Cruz County
There is SO MUCH WASTEFUL SPENDING that Santa Cruz residents DON'T WANT! We don't need HIGHER THAN LEGAL sales tax!
Joseph Ols — Resident of Santa Cruz Count
Enough is Enough! Stop nickel-and-diming us to death.
Mike and Lori — Residents of Santa Cruz County
No on E!
Sunny Sanof -Resident Santa Cruz County
This is a regressive tax that will hurt those already struggling to make ends meet, with no restrictions at all on how County leaders decide to spend the money. If the County were serious about helping with emergency medical expenses, the Board would have insisted on a special tax, dedicated to that use.
Becky Steinbruner — Santa Cruz County
Protect Working Families. No on Measure E, the Sales Tax Hike!!
George Stagi -Resident Santa Cruz County
VOTE NO ON MEASURE E! We need accountability and transparency!
Joanna Kojic -Resident Santa Cruz County
We are taxed enough!
Alla Mia Basadlua -Resident Santa Cruz County
HARD NO on Measure E. NO more taxes with NO oversight NO thank you.
Rachel Dapar -Resident Santa Cruz County
No new taxes
Donald Robert Moorhouse-Resident Santa Cruz County
I'm 100% against this tax raise.
Katherine Van Diepen -Resident Santa Cruz County
No accountability. Empty promises that will actually be spent on salary increases.
Becky Steinbruner -Resident Santa Cruz County
No more taxes!
Joanne Sukow -Resident Santa Cruz County
No more taxes!
Joanne Sukow -Resident Santa Cruz County
STOP this insanity!!!
Gayle Bradshaw -Resident Santa Cruz County
WHY WE ARE SAYING NO
10.25%
Proposed Sales Tax Rate
#1
Most Expensive US County
100%
Hits Everyday Necessities
ENDORSE NO ON MEASURE E
Join hundreds of local residents and business owners. Add your name or business to the official public endorsement list against Measure E.