Santa Cruz County Residents and Community Leaders
A 10.25% sales tax drives customers away to neighbouring cities and online stores. Small businesses like mine are already struggling with high overhead.
Marcus V. — Small Business Owner, Downtown Santa Cruz
Working families and students are already stretched to the limit on housing and groceries. Adding tax onto every purchase hurts those who can afford it least.
Elena R. — Watsonville Resident & Community Advocate
We need smart budget management, not another tax increase on working parents. I proudly endorse NO on Measure E.
David K. — Local Craftsman & Resident, Aptos
This tax is the straw that will break the camel's back and we are drawing a line in the sand with our strong NO!
Kris Hurst — Resident of Santa Cruz County
NO MORE TAXES... AUDIT INSTEAD.
Gayle Bradshaw — Resident of Santa Cruz County
There is SO MUCH WASTEFUL SPENDING that Santa Cruz residents DON'T WANT! We don't need HIGHER THAN LEGAL sales tax!
Joseph Ols — Resident of Santa Cruz Count
THE REAL COST
WHY WE ARE SAYING NO
10.25%
Proposed Sales Tax Rate
#1
Most Expensive US County
100%
Hits Everyday Necessities
TAKE A STAND
ENDORSE NO ON MEASURE E
Join hundreds of local residents and business owners. Add your name or business to the official public endorsement list against Measure E.