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Santa Cruz local downtown street with small business storefronts and pedestrians on a sunny afternoon
Santa Cruz local downtown street with small business storefronts and pedestrians on a sunny afternoon
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Vote NO on Measure E

Stop the 11% Sales Tax Hike

Santa Cruz County is already the most expensive place to live in the nation. Measure E imposes a blank-check tax increase that drives up everyday costs for families and small businesses.

Why Vote No

Three Reasons Measure E Hurts Santa Cruz

Higher Prices Everywhere

Zero Accountability

Unfair to Working Families

An 11% sales tax rate hits essential purchases, local dining, and daily goods, straining budgets when household expenses are already at historic highs.

Measure E is a general sales tax with no legally binding oversight board, spending guarantees, or direct plan for vital infrastructure.

Sales taxes are regressive. Seniors on fixed incomes, students, and frontline workers pay the highest proportional cost under Measure E.

Local Reality

Facts Facing Santa Cruz Voters

11%

Proposed combined sales tax rate

#1

Most expensive US county to live in

$0

Guaranteed allocations in Measure E text

Pledge to Vote NO

Protect Santa Cruz Working Families

Stand up against unfair local taxes. Join thousands of neighbors across Santa Cruz County pledging to vote NO on Measure E.